/* Layout: one lead's story told once, one idea per fold. Dark folds carry the story, light folds carry the facts. Left-aligned; colour appears once per fold. */
:root{
  --paper:#FFFFFF; --paper-2:#F5F7F8; --paper-3:#E2E6E9;
  --tint:#E8FAF7; --tint-2:#C9F2EB;
  --ink:#0F1114; --ink-mute:#5A6067;
  --aqua:#00C7B1; --teal:#00806F; --teal-soft:#5FDECD; --lime:#C6FF3D; --coral:oklch(0.62 0.19 28);
  --c-ad:oklch(0.55 0.17 262); --c-form:oklch(0.45 0.02 230); --c-wa:oklch(0.56 0.16 150); --c-call:oklch(0.64 0.17 55); --c-crm:oklch(0.55 0.17 300); --c-mail:oklch(0.55 0.14 235); --c-paid:#00806F;
  --amber:oklch(0.74 0.16 70); --amber-text:oklch(0.52 0.13 70); --amber-soft:oklch(0.95 0.05 80); --violet:oklch(0.62 0.17 300);
  --display:Satoshi,"Helvetica Neue",Arial,sans-serif; --body:Satoshi,system-ui,-apple-system,"Segoe UI",sans-serif;
  --ease:cubic-bezier(.16,1,.3,1);
  color-scheme:light;
}
html{scroll-behavior:smooth} body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.55 var(--body);-webkit-font-smoothing:antialiased}
*{box-sizing:border-box} a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--display);font-weight:700;letter-spacing:-.03em;line-height:1.04;margin:0;text-wrap:balance}
h1{font-size:clamp(40px,5.4vw,66px);max-width:14ch} h2{font-size:clamp(32px,4.4vw,54px);max-width:16ch} h3{font-size:clamp(22px,2.4vw,28px);letter-spacing:-.02em}
p{margin:0;max-width:60ch} .lead{font-size:clamp(17px,1.6vw,20px);line-height:1.5;color:var(--ink-mute)} .light .lead{color:var(--ink-mute)}
.mute{color:var(--ink-mute)} .light .mute{color:var(--ink-mute)} .small{font-size:14px}
.band{padding-block:clamp(76px,11vw,136px);padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
.tint{background:var(--tint)} .grey{background:var(--paper-2)}
.wrap{max-width:1080px;margin:0 auto} .stack{display:grid;gap:18px}
.btn{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:15px;padding:13px 22px;border-radius:999px;background:var(--aqua);color:var(--ink);transition:transform .4s var(--ease)} .btn:hover{transform:translateY(-1px)} .btn:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
/* nav */
nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:10;background:color-mix(in oklab,var(--paper) 80%,transparent);backdrop-filter:blur(14px) saturate(1.4);-webkit-backdrop-filter:blur(14px) saturate(1.4);border-bottom:1px solid color-mix(in oklab,var(--ink) 8%,transparent)}
nav .wrap{display:flex;align-items:center;gap:26px;padding:14px max(20px,env(safe-area-inset-left,0px));font-size:14px}
nav .logo{font-family:var(--display);font-weight:700;font-size:19px;letter-spacing:-.02em;margin-right:auto;display:inline-flex;align-items:center;gap:8px} .mk{width:1.55em;height:1em;flex:none} nav a:not(.logo){color:var(--ink-mute)} nav a:hover{color:var(--ink)} nav .cta{background:var(--aqua);color:var(--ink)!important;white-space:nowrap;font-weight:600;padding:9px 16px;border-radius:999px}
.ic{width:1em;height:1em;stroke:currentColor;fill:none;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round;flex:none}
.tile{display:grid;place-items:center;width:44px;height:44px;border-radius:12px;font-size:22px;background:color-mix(in oklab,var(--c) 12%,var(--paper));color:var(--c)}
/* reveal */
.up{opacity:0;transform:translateY(18px);transition:opacity .9s var(--ease),transform .9s var(--ease)} .up.in{opacity:1;transform:none}
.d1{transition-delay:.08s}.d2{transition-delay:.16s}.d3{transition-delay:.26s}
/* hero */
.hero{padding-top:clamp(48px,7vw,84px);background:radial-gradient(55% 45% at 88% 12%,var(--tint-2),transparent 70%),var(--paper)} .hero .top{display:grid;grid-template-columns:1.15fr 1fr;gap:28px clamp(32px,5vw,72px);align-items:end}
.hero h1 .b{display:grid;grid-template-rows:0fr;color:var(--teal);opacity:0;transition:grid-template-rows 1s var(--ease),opacity 1s var(--ease)} .hero h1 .b>span{overflow:hidden;display:block} .hero h1 .b.in{grid-template-rows:1fr;opacity:1}
.hero .row{display:flex;flex-wrap:wrap;align-items:center;gap:16px 22px}
.gapviz{margin-top:clamp(28px,4vw,48px)} .gapviz svg{width:100%;height:auto;display:block;overflow:visible} .gapviz text{font-family:var(--body)}
/* what you get: definition rows, not cards */
.rows{display:grid;gap:0;border-top:1px solid var(--paper-3);margin-top:clamp(28px,4vw,48px)}
.rows > div{display:grid;grid-template-columns:44px minmax(180px,.75fr) 1.25fr 270px;gap:16px 28px;padding:30px 0;border-bottom:1px solid var(--paper-3);align-items:center}
.rows h3{margin:0} .rows p{max-width:52ch;color:var(--ink-mute)}
.soon{display:inline-block;font-size:12px;font-weight:600;letter-spacing:.02em;padding:3px 9px;border-radius:999px;background:var(--paper-2);color:var(--ink-mute);vertical-align:2px;margin-left:8px}
/* story card */
.two{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(32px,6vw,80px);align-items:center}
.person{background:var(--paper);border-radius:22px;padding:22px 24px;border:1px solid var(--paper-3);box-shadow:0 24px 50px -30px oklch(0.3 0.03 190/.35)}
.ph{display:flex;align-items:center;gap:12px;padding-bottom:16px;border-bottom:1px solid var(--paper-3)}
.ph .av{width:40px;height:40px;border-radius:50%;background:var(--paper-2);display:grid;place-items:center;font-weight:600;font-size:13px}
.ph b{font-size:16px} .ph .sub{font-size:13px;color:var(--ink-mute)} .ph .chip{margin-left:auto;font-size:12px;font-weight:600;padding:5px 11px;border-radius:999px;background:var(--amber-soft);color:var(--amber-text)}
.pt{list-style:none;margin:8px 0 0;padding:0}
.pt li{display:grid;grid-template-columns:118px 1fr auto;gap:12px;align-items:center;padding:9px 0;font-size:14px;opacity:.12;transform:translateY(6px);transition:opacity .6s var(--ease),transform .6s var(--ease)} .pt li.lit{opacity:1;transform:none}
.pt .ch{display:inline-flex;align-items:center;gap:6px;font-size:12px;font-weight:600;padding:5px 9px;border-radius:8px;background:color-mix(in oklab,var(--c) 12%,var(--paper));color:var(--c)} .pt .ch .ic{font-size:15px}
.pt .tm{font-size:12px;color:var(--ink-mute);font-variant-numeric:tabular-nums}
/* mini product cards in rows */
.mini{background:var(--paper);border-radius:14px;padding:12px 14px;font-size:12.5px;line-height:1.4;box-shadow:0 18px 36px -20px oklch(0.3 0.04 190/.4),0 0 0 1px oklch(0.25 0.02 230/.07)}
.mini .k{display:flex;align-items:center;gap:6px;font-size:11px;font-weight:600;color:var(--ink-mute);margin-bottom:8px} .mini .k .ic{font-size:13px}
.mini .bub{background:color-mix(in oklab,var(--c-wa) 10%,var(--paper));border-radius:10px 10px 10px 3px;padding:8px 10px;margin-bottom:7px}
.mini .btns{display:flex;gap:5px;flex-wrap:wrap} .mini .btns span{font-size:11px;font-weight:600;color:var(--c-wa);border:1px solid color-mix(in oklab,var(--c-wa) 35%,var(--paper));padding:4px 8px;border-radius:7px}
.mini .pay{display:flex;align-items:center;justify-content:space-between;gap:8px;margin-bottom:8px} .mini .pay b{font:600 20px/1 var(--display);letter-spacing:-.02em} .mini .paybtn{background:var(--ink);color:var(--paper);font-size:11px;font-weight:600;padding:6px 10px;border-radius:7px}
.mini .steps2{display:grid;gap:6px} .mini .steps2 div{display:flex;align-items:center;gap:8px} .mini .steps2 i{width:8px;height:8px;border-radius:50%;flex:none} .mini .steps2 .tm{margin-left:auto;color:var(--ink-mute);font-size:11px;font-variant-numeric:tabular-nums}
.mini .meta{display:flex;align-items:center;gap:8px;padding:8px 10px;border-radius:10px;background:color-mix(in oklab,var(--c-ad) 8%,var(--paper))} .mini .meta b{display:block;font-size:12.5px} .mini .meta small{color:var(--ink-mute)}
.mini .pill{font-size:10.5px;font-weight:600;padding:3px 7px;border-radius:999px;background:color-mix(in oklab,var(--teal) 14%,var(--paper));color:var(--teal)}
@media (max-width:900px){.rows > div{grid-template-columns:44px 1fr}.rows>div p{grid-column:2}.rows .mini{grid-column:2;max-width:320px}}
/* collage */
.stage{position:relative;margin-top:26px;height:640px;border-radius:24px;overflow:hidden;background:radial-gradient(60% 55% at 50% 50%,var(--tint-2),transparent 72%)}
.rings{position:absolute;inset:0;width:100%;height:100%} .rings circle{fill:none;stroke:var(--teal);stroke-opacity:.22;stroke-dasharray:4 7;stroke-width:1.2}
.cards{position:absolute;inset:0}
.cd{position:absolute;background:var(--paper);border-radius:16px;box-shadow:0 1px 2px oklch(0.2 0.02 230/.06),0 10px 20px -10px oklch(0.3 0.04 190/.25),0 30px 50px -24px oklch(0.3 0.04 190/.35),0 0 0 1px oklch(0.25 0.02 230/.06);padding:14px 16px;font-size:13px;line-height:1.4;width:var(--w,250px);left:var(--x);top:var(--y);opacity:0;transform:translateY(14px) scale(.97);transition:opacity .6s var(--ease),transform .6s var(--ease)}
.cd.in{opacity:1;transform:none;animation:float 7s ease-in-out infinite;animation-delay:var(--fd,0s)}
@keyframes float{50%{transform:translateY(-6px)}}
.cd .k{display:flex;align-items:center;gap:7px;font-size:11.5px;font-weight:600;color:var(--ink-mute);margin-bottom:8px} .cd .k .ic{font-size:14px}
.cd .ex{margin-left:auto;font-size:10px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-mute);background:var(--paper-2);padding:2px 6px;border-radius:999px}
.cd.persona{display:flex;align-items:center;gap:12px;padding:16px 18px} .cd.persona .av{width:48px;height:48px;border-radius:50%;display:grid;place-items:center;font:600 16px var(--display);background:linear-gradient(135deg,var(--teal-soft),color-mix(in oklab,var(--teal) 55%,var(--paper)));color:var(--ink);flex:none;box-shadow:inset 0 0 0 2px var(--paper),0 0 0 2px color-mix(in oklab,var(--teal) 30%,var(--paper))}
.cd.persona b{font-size:16px;display:block} .cd.persona .sub{font-size:12px;color:var(--ink-mute)} .cd .chip{margin-left:auto;font-size:11.5px;font-weight:600;padding:5px 10px;border-radius:999px;white-space:nowrap}
.chip.hot{background:var(--amber-soft);color:var(--amber-text)} .chip.warm{background:color-mix(in oklab,var(--c-mail) 14%,var(--paper));color:var(--c-mail)}
.cd.score .gauge{position:relative;width:72px;height:72px;margin:2px 0 10px} .cd.score .gauge svg{width:72px;height:72px;transform:rotate(-90deg)} .cd.score .gauge circle{fill:none;stroke:var(--paper-2);stroke-width:6} .cd.score .gauge .v{stroke:var(--teal);stroke-linecap:round} .cd.score .n{position:absolute;inset:0;display:grid;place-items:center;font:600 22px/1 var(--display);letter-spacing:-.03em} .cd.score .r{display:flex;justify-content:space-between;gap:10px;padding:5px 0;border-top:1px solid var(--paper-2)} .cd.score .r b{color:var(--teal);font-variant-numeric:tabular-nums}
.cd.wa .bub{background:color-mix(in oklab,var(--c-wa) 10%,var(--paper));border-radius:12px 12px 12px 3px;padding:10px 12px;margin-bottom:8px} .cd.wa .btns{display:flex;flex-wrap:wrap;gap:6px} .cd.wa .btns span{font-size:11.5px;font-weight:600;color:var(--c-wa);border:1px solid color-mix(in oklab,var(--c-wa) 35%,var(--paper));padding:5px 9px;border-radius:8px;background:var(--paper)}
.cd.call .t,.cd.next .t,.cd.result .t{font-weight:600;font-size:14px;margin-bottom:3px} .cd .tm{font-size:11.5px;color:var(--ink-mute);font-variant-numeric:tabular-nums;margin-top:6px}
.cd.call .k{color:var(--c-call)}
.cd.next .k .dot{width:7px;height:7px;border-radius:50%;background:var(--teal);animation:pulse 1.6s ease-in-out infinite} .cd.next{border:1.5px solid color-mix(in oklab,var(--teal) 45%,var(--paper))}
.cd.result{background:color-mix(in oklab,var(--teal-soft) 55%,var(--paper))} .cd.result .t{font-size:17px;display:flex;align-items:center;gap:7px} .cd.result .t .ic{color:var(--teal)}
.cd.insight{display:grid;grid-template-columns:32px 1fr;gap:10px} .cd.insight .av{width:32px;height:32px;border-radius:50%;display:grid;place-items:center;font:600 13px var(--display);background:color-mix(in oklab,var(--c) 16%,var(--paper));color:var(--c)} .cd.insight .who{font-size:11.5px;color:var(--ink-mute);margin-bottom:3px} .cd.insight .who b{color:var(--ink)}
.cd.tl ul{list-style:none;margin:0;padding:0;display:grid;gap:6px} .cd.tl li{display:flex;align-items:center;gap:8px;font-size:12.5px} .cd.tl .ch{display:inline-flex;align-items:center;gap:4px;font-size:10.5px;font-weight:600;padding:3px 7px;border-radius:6px;background:color-mix(in oklab,var(--c) 12%,var(--paper));color:var(--c);white-space:nowrap} .cd.tl .ch .ic{font-size:12px}
@media (max-width:900px){.stage{height:auto;padding:16px;background:none}.rings{display:none}.cards{position:static;display:grid;gap:12px;grid-template-columns:1fr 1fr}.cd{position:static;width:auto!important;transform:none}.cd.persona{grid-column:1/-1}.cd.in{animation:none}}
@media (max-width:640px){.cards{grid-template-columns:1fr}}
/* team roster */
.tabs{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px} .tabs button{font:600 13.5px var(--body);padding:8px 14px;border-radius:999px;border:1px solid var(--paper-3);background:transparent;color:var(--ink-mute);cursor:pointer;transition:background .3s,color .3s} .tabs button.on{background:var(--ink);color:var(--paper);border-color:var(--ink)} .tabs button:focus-visible{outline:2px solid var(--ink);outline-offset:2px}
.roster{margin-top:22px;border-top:1px solid var(--paper-3)} .roster>div{display:grid;grid-template-columns:40px minmax(150px,.7fr) 1.6fr minmax(170px,.8fr);gap:14px 22px;align-items:center;padding:20px 0;border-bottom:1px solid var(--paper-3);transition:opacity .4s}
.roster.out>div{opacity:0} .roster i{width:40px;height:40px;border-radius:50%;display:grid;place-items:center;font:600 16px var(--display);font-style:normal;background:color-mix(in oklab,var(--c) 14%,var(--paper));color:var(--c)} .roster .nm{font-weight:600;font-size:17px} .roster .role{display:block;font-size:13px;color:var(--ink-mute)} .roster p{color:var(--ink-mute);font-size:15px}
.roster .st{font-size:13px;color:var(--ink-mute);font-variant-numeric:tabular-nums;transition:opacity .35s} .roster .st::before{content:"";display:inline-block;width:6px;height:6px;border-radius:50%;background:currentColor;margin-right:7px;vertical-align:1px;animation:pulse 1.8s ease-in-out infinite}
@keyframes pulse{50%{opacity:.25}}
/* tour */
.tour{display:grid;grid-template-columns:1fr 1.3fr;gap:48px;margin-top:clamp(28px,4vw,56px);align-items:start}
.tstep{min-height:58vh;display:flex;flex-direction:column;justify-content:center;opacity:.25;transition:opacity .5s} .tstep.on{opacity:1} .tstep h3{margin-bottom:8px} .tstep p{color:var(--ink-mute);max-width:36ch}
.tframe-col{position:sticky;top:calc(env(safe-area-inset-top,0px) + 16vh)}
.tframe{border-radius:16px;background:var(--paper);box-shadow:0 30px 60px -24px oklch(0.2 0.01 230/.35),0 0 0 1px oklch(0.2 0.01 230/.07);overflow:hidden}
.tbar{display:flex;align-items:center;gap:6px;padding:10px 14px;background:var(--paper-2);font-size:12px;color:var(--ink-mute)} .tbar i{width:10px;height:10px;border-radius:50%;background:var(--paper-3)} .tbar span{margin-left:8px}
.tscreen{position:relative;aspect-ratio:16/10;background:var(--paper)}
.shot{position:absolute;inset:0;opacity:0;transition:opacity .6s} .shot.on{opacity:1} .shot img{width:100%;height:100%;object-fit:cover;display:block}
.wire i{position:absolute;background:var(--paper-2);border-radius:6px} .wire .side{left:0;top:0;bottom:0;width:16%;border-radius:0;background:var(--paper-2)} .wire .top{left:20%;right:4%;top:6%;height:8%} .wire .r{left:20%;right:4%;height:9%} .wire .r1{top:22%}.wire .r2{top:35%}.wire .r3{top:48%}.wire .r4{top:61%;right:40%}
/* built app screens */
.app{position:absolute;inset:0;display:grid;grid-template-columns:19% 1fr;font-size:9.5px;line-height:1.35;color:var(--ink);background:var(--paper)}
.app aside{background:var(--ink);color:oklch(0.75 0.01 230);padding:12px 10px;display:flex;flex-direction:column;gap:7px} .app aside b{color:var(--paper);font-family:var(--display);font-size:12px;margin-bottom:8px} .app aside span{padding:4px 7px;border-radius:6px} .app aside .on{background:oklch(0.3 0.012 230);color:var(--paper)}
.app main{padding:12px 14px;overflow:hidden;position:relative} .app main.dim{opacity:.45}
.ah{display:flex;align-items:center;justify-content:space-between;margin-bottom:9px} .ah h5{margin:0;font:600 13px var(--display);letter-spacing:-.02em} .search{font-size:9px;color:var(--ink-mute);border:1px solid var(--paper-3);border-radius:6px;padding:3px 8px;width:30%}
.strip{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;margin-bottom:8px} .seg{border:1px solid var(--paper-3);border-radius:8px;padding:6px 8px;display:grid;grid-template-columns:auto 1fr;gap:2px 8px;align-items:center} .seg b{font-size:9px} .seg em{font-style:normal;font:600 13px var(--display);text-align:right} .seg small{grid-column:1/-1;color:var(--ink-mute);font-size:8.5px}
.seg.hot b{color:var(--amber-text)} .seg.warm b{color:var(--c-mail)} .seg.cold b{color:var(--ink-mute)}
.chips{display:flex;gap:5px;margin-bottom:8px} .chips span{font-size:8.5px;border:1px solid var(--paper-3);border-radius:999px;padding:2px 7px;color:var(--ink-mute)}
.app table{width:100%;border-collapse:collapse} .app th{text-align:left;font-size:8.5px;color:var(--ink-mute);font-weight:600;padding:4px 6px;border-bottom:1px solid var(--paper-3)} .app td{padding:5px 6px;border-bottom:1px solid var(--paper-2);vertical-align:middle} .app td small{color:var(--ink-mute);font-size:8.5px} .app tr.hl td{background:color-mix(in oklab,var(--teal) 7%,var(--paper))}
.st{display:inline-block;font-style:normal;font-size:8.5px;font-weight:600;padding:2px 6px;border-radius:999px;background:var(--paper-2);color:var(--ink)} .st.live{background:color-mix(in oklab,var(--c-wa) 14%,var(--paper));color:var(--c-wa)} .st.warn{background:var(--amber-soft);color:var(--amber-text)} .st.hot{background:var(--amber-soft);color:var(--amber-text)} .st.warm{background:color-mix(in oklab,var(--c-mail) 14%,var(--paper));color:var(--c-mail)} .st.cold{background:var(--paper-2);color:var(--ink-mute)}
.panel{position:absolute;top:0;right:0;bottom:0;width:48%;background:var(--paper);box-shadow:-12px 0 30px -14px oklch(0.2 0.02 230/.35);padding:12px 14px;overflow:hidden}
.ph2{display:flex;align-items:center;gap:8px;margin-bottom:9px} .av2{width:26px;height:26px;border-radius:50%;background:color-mix(in oklab,var(--teal) 16%,var(--paper));color:var(--teal);display:grid;place-items:center;font:600 9px var(--display)} .ph2 b{font-size:11px} .ph2 .st{margin-left:auto}
.facts{display:grid;grid-template-columns:1fr 1fr;gap:5px 10px;margin-bottom:9px} .facts div{font-size:9px} .facts small{display:block;color:var(--ink-mute);font-size:8px}
.panel h6{margin:0 0 5px;font:600 9px var(--body);color:var(--ink-mute);text-transform:uppercase;letter-spacing:.04em}
.tl2{list-style:none;margin:0;padding:0 0 0 10px;border-left:1.5px solid var(--paper-3)} .tl2 li{position:relative;padding:0 0 7px 8px} .tl2 li::before{content:"";position:absolute;left:-14.5px;top:4px;width:6px;height:6px;border-radius:50%;background:var(--teal)} .tl2 em{display:block;font-style:normal;font-size:8px;color:var(--ink-mute)} .tl2 b{display:block;font-size:9px} .tl2 small{color:var(--ink-mute);font-size:8.5px}
.pillb{font-size:8.5px;font-weight:600;padding:2px 7px;border-radius:999px;background:var(--paper-2);color:var(--ink-mute)} .pillb.live{background:color-mix(in oklab,var(--c-wa) 14%,var(--paper));color:var(--c-wa)}
.canvas{position:relative;height:80%;background:radial-gradient(var(--paper-3) 1px,transparent 1px) 0 0/14px 14px} .canvas svg{position:absolute;inset:0;width:100%;height:100%} .canvas path{fill:none;stroke:var(--paper-3);stroke-width:1.5}
.node{position:absolute;background:var(--paper);border:1px solid var(--paper-3);border-radius:8px;padding:6px 8px;width:30%;box-shadow:0 6px 14px -8px oklch(0.2 0.02 230/.4)} .node small{display:block;color:var(--ink-mute);font-size:8px} .node b{display:block;font-size:9px} .node.wa{border-color:color-mix(in oklab,var(--c-wa) 40%,var(--paper))} .node.start{border-color:var(--teal);width:17%} .node.end{width:22%;background:var(--paper-2)} .node .bt{display:inline-block;font-size:8px;font-weight:600;color:var(--c-wa);border:1px solid color-mix(in oklab,var(--c-wa) 35%,var(--paper));border-radius:5px;padding:1px 5px;margin:4px 3px 0 0}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;margin-bottom:10px} .kpis div{border:1px solid var(--paper-3);border-radius:8px;padding:6px 8px} .kpis small{display:block;color:var(--ink-mute);font-size:8.5px} .kpis b{font:600 14px var(--display);letter-spacing:-.02em}
.chart{border:1px solid var(--paper-3);border-radius:8px;padding:8px 10px} .chart>small{color:var(--ink-mute);font-weight:600;font-size:8.5px} .bars{display:flex;gap:22px;margin:8px 0 4px;padding-left:4px} .bar{display:grid;justify-items:center;width:64px} .bar .track{height:72px;width:36px;display:flex;align-items:flex-end} .bar span{display:block;width:36px;background:var(--paper-3);border-radius:5px 5px 2px 2px} .bar.on span{background:var(--teal)} .bar em{font-style:normal;font-size:8px;color:var(--ink-mute);margin-top:4px} .bar b{font-size:10px} .chart .note{display:block;color:var(--ink-mute);font-size:8px;margin-top:4px}
.ring{position:absolute;border:2px solid var(--teal);border-radius:12px;box-shadow:0 0 0 6px color-mix(in oklab,var(--teal) 14%,transparent);transition:transform .8s var(--ease),width .8s var(--ease),height .8s var(--ease);pointer-events:none}
/* proof */
.case{display:grid;grid-template-columns:1fr 1.3fr;gap:clamp(28px,5vw,64px);margin-top:clamp(28px,4vw,48px);padding-top:28px;border-top:1px solid var(--paper-3)}
.case .stack{align-content:start;gap:14px} .case dl{margin:0;display:grid;gap:18px;align-content:start} .case dt{font-size:13px;font-weight:600;color:var(--ink-mute);margin-bottom:4px} .case dd{margin:0;max-width:52ch}
/* start */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:clamp(28px,4vw,48px);counter-reset:s} .steps div{padding-top:18px;border-top:2px solid var(--ink)} .steps .tile{margin-bottom:14px} .steps b{display:block;font-family:var(--display);font-size:30px;letter-spacing:-.02em;margin-bottom:8px} .steps p{color:var(--ink-mute);font-size:15px}
.rules{display:grid;grid-template-columns:repeat(2,1fr);gap:22px 48px;margin-top:clamp(40px,5vw,64px)} .rules dt{font-weight:600;margin-bottom:4px;display:flex;align-items:center;gap:10px} .rules dt .ic{font-size:20px;color:var(--teal)} .rules dd{margin:0;color:var(--ink-mute);font-size:15px;max-width:40ch}
.works{margin-top:clamp(40px,5vw,64px);padding-top:30px;border-top:1px solid var(--paper-3);display:grid;grid-template-columns:1fr 1.2fr;gap:36px;align-items:center}
.hub{position:relative;aspect-ratio:520/400;width:100%} .hub svg{position:absolute;inset:0;width:100%;height:100%} .hub .hl line{stroke:var(--paper-3);stroke-width:1.5;stroke-dasharray:3 5}
.hubc{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);background:var(--ink);color:var(--paper);border-radius:16px;padding:12px 18px;text-align:center;box-shadow:0 18px 36px -16px oklch(0.2 0.02 230/.6)} .hubc b{display:block;font-family:var(--display);font-size:16px} .hubc small{font-size:10.5px;color:oklch(0.75 0.01 230)}
.tool{position:absolute;transform:translateY(-50%);display:flex;align-items:center;gap:8px;background:var(--paper);border-radius:12px;padding:6px 10px 6px 6px;box-shadow:0 12px 24px -14px oklch(0.2 0.02 230/.45),0 0 0 1px oklch(0.25 0.02 230/.07);font-size:12px;font-weight:600;white-space:nowrap;animation:float 8s ease-in-out infinite} .tool i{width:28px;height:28px;border-radius:8px;display:grid;place-items:center;font:700 10px var(--display);font-style:normal;background:color-mix(in oklab,var(--c) 14%,var(--paper));color:var(--c)}
.tool:nth-child(odd){animation-delay:1.3s} .tool:nth-child(3n){animation-delay:2.6s}
@media (max-width:900px){.works{grid-template-columns:1fr}.hub{aspect-ratio:520/440}.tool{font-size:11px}}
/* close */
.foot{background:var(--ink);color:oklch(0.78 0.01 230);padding:clamp(56px,7vw,88px) max(20px,env(safe-area-inset-left,0px)) 28px max(20px,env(safe-area-inset-right,0px));font-size:14px}
.fgrid{display:grid;grid-template-columns:1.6fr repeat(4,1fr);gap:36px 32px}
.fgrid h4{font:600 13px var(--body);letter-spacing:.04em;text-transform:uppercase;color:oklch(0.97 0.004 230);margin:0 0 14px}
.fgrid div{display:flex;flex-direction:column;gap:10px;align-items:flex-start} .fgrid a:not(.btn):not(.logo),.fgrid span{color:oklch(0.72 0.01 230)} .fgrid a:not(.btn):not(.logo):hover{color:oklch(0.97 0.004 230)}
.fabout .logo{font-family:var(--display);font-weight:700;font-size:22px;letter-spacing:-.02em;color:oklch(0.97 0.004 230);display:inline-flex;align-items:center;gap:9px} .fabout p{max-width:34ch;line-height:1.55;margin:4px 0 10px}
.fbtn{background:var(--aqua);color:var(--ink)} .fbtn:focus-visible{outline-color:var(--aqua)}
.fbar{display:flex;flex-wrap:wrap;gap:8px 28px;justify-content:space-between;margin-top:clamp(40px,5vw,64px);padding-top:22px;border-top:1px solid oklch(0.3 0.012 230);font-size:13px;color:oklch(0.62 0.01 230)}
@media (max-width:900px){.fgrid{grid-template-columns:1fr 1fr}.fabout{grid-column:1/-1}}
@media (max-width:900px){.two,.case,.hero .top{grid-template-columns:1fr}.tour{grid-template-columns:1fr;gap:0}.tframe-col{order:-1;top:calc(env(safe-area-inset-top,0px) + 52px);z-index:2;background:var(--paper-2);padding:8px 0}.tstep{min-height:44vh}.steps{grid-template-columns:1fr;gap:22px}.roster>div{grid-template-columns:40px 1fr;}.roster p,.roster .st{grid-column:2}}
.book{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(32px,6vw,72px);align-items:start}
.demo{display:grid;grid-template-columns:1fr 1fr;gap:16px;background:var(--paper);border:1px solid var(--paper-3);border-radius:20px;padding:clamp(20px,3vw,32px)}
.demo label{display:flex;flex-direction:column;gap:6px;font-size:14px;font-weight:500} .demo .full{grid-column:1/-1} .demo .opt{font-weight:400;color:var(--ink-mute)}
.demo input,.demo textarea{font:inherit;font-size:16px;color:var(--ink);background:var(--paper);border:1px solid var(--paper-3);border-radius:10px;padding:11px 13px;resize:vertical}
.demo input:focus,.demo textarea:focus{outline:none;border-color:var(--teal);box-shadow:0 0 0 3px color-mix(in oklab,var(--aqua) 30%,transparent)}
.demo [aria-invalid="true"]{border-color:var(--coral)}
.demo button{border:0;cursor:pointer;font-family:inherit} .demo button:disabled{opacity:.6;cursor:wait}
.demo .msg{margin:0;font-size:14px;color:var(--ink-mute)} .demo .msg.err{color:var(--coral)}
.demo .hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.demo.done{display:block} .demo.done h3{margin-bottom:8px}
@media (max-width:820px){.book{grid-template-columns:1fr}}
@media (max-width:520px){.demo{grid-template-columns:1fr}}
@media (max-width:640px){nav a:not(.logo):not(.cta){display:none}nav .cta{padding:8px 12px;font-size:13px}.rows>div{grid-template-columns:44px 1fr;gap:8px 16px}.rows>div p{grid-column:2}.rules{grid-template-columns:1fr}.pt li{grid-template-columns:118px 1fr}.pt .tm{grid-column:2;margin-top:-6px}}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}.up,.hero h1 .b,.pt li,.tstep{opacity:1!important;transform:none!important}}

/* Industry pages (vet-clinics.html and the ones that follow): one buyer's journey, told end to end. */
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:500;color:var(--teal);margin-bottom:18px}
.eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--aqua)}
.ip-hero .split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,64px);align-items:center}
.ip-hero h1{max-width:16ch;font-size:clamp(38px,4.3vw,58px)}
.ip-photo{margin:0;position:relative;border-radius:24px;overflow:hidden;box-shadow:0 30px 60px -30px oklch(0.2 0.02 230/.45)}
.ip-photo img{display:block;width:100%;height:auto;aspect-ratio:5/4;object-fit:cover;object-position:22% center}
.ip-photo figcaption{position:absolute;left:14px;bottom:14px;padding:7px 12px;border-radius:999px;background:color-mix(in oklab,var(--ink) 88%,transparent);color:var(--paper);font-size:13px;font-weight:500}
@media (max-width:900px){.ip-hero .split{grid-template-columns:1fr}.ip-photo img{aspect-ratio:16/10}} .ip-hero h1 em{display:block;font-style:normal;color:var(--teal)}
.ip-hero .lead{max-width:56ch;margin-top:22px}
.ip-hero .row{margin-top:30px}
.link{font-weight:500;text-decoration:underline;text-underline-offset:4px}
.breaks{list-style:none;margin:clamp(28px,4vw,48px) 0 0;padding:0;display:grid;gap:0;counter-reset:b}
.breaks li{display:grid;grid-template-columns:56px minmax(150px,220px) 1fr;gap:6px 24px;align-items:baseline;padding:22px 0;border-top:1px solid var(--paper-3);counter-increment:b}
.breaks li::before{content:counter(b,decimal-leading-zero);font-weight:700;font-size:15px;color:var(--coral)}
.breaks b{font-size:19px;letter-spacing:-.01em} .breaks p{margin:0;color:var(--ink-mute);max-width:60ch}
.journey{list-style:none;margin:clamp(28px,4vw,48px) 0 0;padding:0;position:relative}
.journey::before{content:"";position:absolute;left:21px;top:22px;bottom:22px;width:2px;background:linear-gradient(var(--paper-3),var(--aqua))}
.journey>li{display:grid;grid-template-columns:44px 1fr 1fr;gap:10px clamp(20px,3vw,40px);padding:0 0 clamp(28px,4vw,40px);position:relative}
.journey .tile{position:relative;z-index:1;background:color-mix(in oklab,var(--c) 14%,var(--paper));box-shadow:0 0 0 6px var(--paper)}
.journey .when{display:block;font-size:13px;font-weight:500;color:var(--ink-mute);margin-bottom:4px;font-variant-numeric:tabular-nums}
.journey h3{font-size:clamp(19px,1.8vw,22px);margin-bottom:6px}
.journey p{margin:0} .journey .rr{padding:14px 16px;border-radius:14px;background:var(--paper-2);align-self:start}
.journey .rr span{display:flex;align-items:center;gap:6px;font-size:12px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--teal);margin-bottom:6px}
.journey .rr span svg{width:20px;height:13px}
.wa{margin-top:12px;max-width:340px;background:#E7FBEF;border-radius:4px 14px 14px 14px;padding:10px 12px;font-size:14px}
.wa .btns{margin-top:8px;display:flex;flex-wrap:wrap;gap:6px} .wa .btns span{font-size:12.5px;font-weight:600;color:var(--c-wa);background:var(--paper);border:1px solid color-mix(in oklab,var(--c-wa) 35%,var(--paper));padding:5px 10px;border-radius:8px}
.funnel{display:grid;grid-template-columns:repeat(6,1fr);margin-top:clamp(28px,4vw,48px);border:1px solid var(--paper-3);border-radius:20px;background:var(--paper);overflow:hidden}
.funnel div{padding:22px 20px;border-left:1px solid var(--paper-3)} .funnel div:first-child{border-left:0}
.funnel dt{font-size:13px;color:var(--ink-mute);margin-bottom:6px} .funnel dd{margin:0;font-size:clamp(24px,2.6vw,34px);font-weight:700;letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.funnel .ret{background:var(--ink);color:var(--paper)} .funnel .ret dt{color:oklch(0.78 0.01 230)} .funnel .ret dd{color:var(--aqua)}
.sees{display:grid;grid-template-columns:repeat(2,1fr);gap:24px clamp(28px,5vw,64px);margin:clamp(28px,4vw,44px) 0 0}
.sees>div{display:grid;grid-template-columns:28px 1fr;gap:12px} .sees .ic{color:var(--teal);font-size:22px;margin-top:2px}
.sees dt{font-weight:700;font-size:18px} .sees dd{margin:4px 0 0;color:var(--ink-mute)}
.loop{margin:clamp(28px,4vw,44px) 0 0;display:grid;grid-template-columns:1fr 18px 1fr 18px 1fr 18px 1fr 18px 1fr;align-items:center;gap:10px}
.loop .lnode{display:grid;gap:12px;align-content:start;height:100%;padding:16px;border:1px solid var(--paper-3);border-radius:16px;background:var(--paper)}
.loop .nt{display:flex;align-items:center;gap:10px} .loop .nt b{font-size:15px;line-height:1.2}
.loop .nt .tile{width:34px;height:34px;border-radius:10px;font-size:17px;flex:none}
.loop .like{display:flex;flex-wrap:wrap;align-items:center;gap:6px 12px;font-size:13px;color:var(--ink-mute)}
.loop .lg{display:inline-flex;align-items:center;gap:5px;color:var(--ink);font-weight:500} .loop .lg img{width:auto;display:block}
.loop .arr{color:var(--ink-mute);text-align:center}
.back{display:inline-flex;align-items:center;gap:10px;margin-top:18px;padding:10px 16px;border-radius:999px;background:var(--ink);color:var(--paper);font-weight:500}
.back b{color:var(--aqua);font-size:18px}
.crm-like{display:flex;flex-wrap:wrap;align-items:center;gap:6px 14px;margin-top:26px;color:var(--ink-mute)} .crm-like img{height:44px;width:auto}
.faqw{display:grid;grid-template-columns:1fr 1.6fr;gap:clamp(28px,5vw,72px);align-items:start}
.faq details{border-top:1px solid var(--paper-3)} .faq details:last-child{border-bottom:1px solid var(--paper-3)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:18px;padding:20px 0;font-weight:700;font-size:18px;letter-spacing:-.01em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:none;font-weight:500;font-size:22px;line-height:1;color:var(--teal);transition:transform .3s var(--ease)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq summary:focus-visible{outline:2px solid var(--teal);outline-offset:4px;border-radius:4px}
.faq details p{margin:0 0 22px;color:var(--ink-mute);max-width:62ch}
@media (max-width:900px){.faqw{grid-template-columns:1fr}}
@media (max-width:1000px) and (min-width:641px){.loop{grid-template-columns:1fr 18px 1fr 18px 1fr}.loop .arr:nth-child(6){display:none}}
@media (max-width:900px){.journey>li{grid-template-columns:44px 1fr}.journey .rr{grid-column:2}.funnel{grid-template-columns:repeat(3,1fr)}.funnel div:nth-child(4){border-left:0}.funnel div:nth-child(n+4){border-top:1px solid var(--paper-3)}}
@media (max-width:640px){.breaks li{grid-template-columns:40px 1fr}.breaks p{grid-column:2}.sees{grid-template-columns:1fr}.funnel{grid-template-columns:repeat(2,1fr)}.funnel div{border-left:0;border-top:1px solid var(--paper-3)}.funnel div:nth-child(-n+2){border-top:0}.funnel div:nth-child(even){border-left:1px solid var(--paper-3)}.loop{grid-template-columns:1fr}.loop .arr{transform:rotate(90deg);justify-self:start;margin-left:24px}}